ABOUT WATERFELA

About

Brand Background

Still spring water in a carton.

Our name is Water Fela, which Fela comes from the Tswana language and means “just”, so it’s “Just Water” enjoy it.

WaterFela™ is a proudly South African company, we are passionate about our footprint on the earth for future generations. We commit to ensuring that we provide quality water and focus on the entire recycling process of the materials we use.

We are passionate about our footprint on the earth for future generations. We commit to ensuring that we provide quality water and focus on the entire recycling process of the materials we use.

Water Fela™ is poised to revolutionize the South African bottled water market with a mission transcending traditional hydration. We are committed to delivering pure, cool water in eco-friendly packaging while actively contributing to local communities. Our vision extends beyond quenching thirst; it’s about reshaping the industry, setting new sustainability standards, and building lasting connections.

Our primary target market is South African consumers who value health, sustainability, and community support. This diverse audience includes health-conscious individuals, eco-conscious consumers, businesses seeking sustainable options, and communities looking for positive change.

Water Fela™ aims to become a recognised symbol of sustainable, pure, cool packaged water. We are committed to offering 100% purified water in 100% recyclable carton bottles, reducing our carbon footprint and environmental impact.

We pledge 10% of profits to support local projects focusing on women and youth empowerment. We aim to create a meaningful and lasting impact on the communities that sustain us. Water Fela’s long-term goal is to capture a significant South African bottled water market share. By aligning with consumer values and delivering on our promises of purity and sustainability, we aim to grow our market presence steadily.

Water Fela’s sales strategy is built on forging strong consumer relationships, ensuring product availability, and promoting our values. We understand our audience and offer tailored solutions to meet their diverse needs. We partner with local retailers, expand our online presence, and explore various distribution channels to make Water Fela™ accessible.

We position Water Fela competitively, emphasising the value of our eco-friendly packaging and community contributions. Our marketing efforts highlight our sustainability initiatives, purity, and commitment to South African communities. Water Fela™ remains transparent in its sustainability reporting and actively engages with local communities, fostering trust and loyalty.

Welcome to the visionary world of Water Fela – a pioneering company at the forefront of sustainable hydration solutions. Water Fela emerges as a beacon of innovation and purpose in a world grappling with environmental challenges and seeking conscientious alternatives.

Our mission is simple yet profound: to quench your thirst while nurturing the planet we call home.

 

At Water Fela™, we recognise the urgent need for change in how we consume and package everyday essentials. We’ve harnessed the power of nature and human ingenuity to create an eco-conscious revolution in how we experience something as fundamental as water. Our company is a testament to the belief that practicality and environmental responsibility can coexist seamlessly. Gone are the days when water was merely a source of hydration.

 

With Water Fela™, water transforms into an embodiment of sustainability, purity, and societal goodwill. Our journey has been rooted in timeless principles – drawing inspiration from historical beverage containers while embracing contemporary technologies. The result? A plant-based carton bottle made from paper that redefines how you enjoy water and how the world benefits from your choice. In the following pages, you’ll discover the ethos, vision, and intricate details that define Water Fela’s distinctive character. We invite you to embark on this voyage with us as we uncover the essence of our eco-friendly packaging, the science behind our cool and pure water, and our unwavering commitment to supporting local communities.

 

Water Fela™ is more than a business; it’s a movement. A movement that champions the ethos of collective responsibility and champions the spirit of giving back. As we delve into the heart of this business plan, you’ll witness how our philosophy guides every aspect of our operations – from production to distribution, from community engagement to environmental stewardship. Together, let’s challenge the status quo, raise our cartons to innovation, and embrace a future where our choices reverberate positively for generations to come.

At Water Fela™, we envision a world where every sip of water contributes to a sustainable and vibrant future. Our vision is to revolutionise how people perceive hydration – to make it synonymous with environmental stewardship, innovation, and social impact. We strive to set new standards in the beverage industry by redefining the relationship between consumer well-being and the health of our planet.

 

Our vision is rooted in the belief that the choices we make today shape the world of tomorrow. We aspire to inspire individuals, communities, and industries to embrace a more responsible way of living. By offering water in plant-based carton bottles made from paper, we aim to reduce plastic waste, curb carbon emissions, and preserve precious natural resources.

 

Water Fela’s vision extends beyond the bottle itself. We see our commitment to donating some of our profits as a catalyst for positive change, nurturing local communities and empowering the marginalised. Through innovation, education, and collaboration, we envision a world where our planet’s health is a shared priority and the ripple effects of our choices create a wave of transformation.

 

In our vision, Water Fela stands as an emblem of conscious consumption, a champion of sustainable practices, and a testament to the potential of businesses to shape a better world. We see a future where our plant-based packaging becomes a symbol of hope, a reminder that every action, no matter how small, contributes to a more harmonious coexistence between humanity and nature.

 

As we look ahead, our vision remains unwavering – to be a driving force that propels the beverage industry into an era of responsibility, innovation, and compassion. Together, with every carton of water, we’re not just quenching thirst; we’re quenching the world’s yearning for a brighter, greener, and more equitable future.

At Water Fela™, our mission is to transform the act of hydration into a purposeful journey that nurtures both individuals and the planet. We are committed to crafting an exceptional drinking experience beyond refreshment, encapsulating principles of sustainability, purity, and community upliftment.

Our mission is grounded in three core pillars:

  • Sustainability: We are dedicated to crafting a sustainable future by offering water in plant-based carton bottles made from paper. Through responsible sourcing, minimal carbon footprint, and recyclable materials, we strive to be a catalyst for positive change in an industry that impacts our environment profoundly. We’re determined to redefine the packaging norms and set an example for sustainable consumption.
  • Purity: Water Fela stands as a beacon of purity. Our commitment to delivering cool, pure water is exemplified in every sip. Our innovative carton design and foil technology preserve the water’s natural essence, ensuring it reaches you in its most refreshing and unadulterated form. Hydration should rejuvenate the body and provide a source of vitality and energy.
  • Community Empowerment: Our journey is interwoven with the communities we serve. We pledge to contribute 10% of our profits to local initiatives that empower youth and women through income-generating projects. By addressing societal needs and fostering growth, we aspire to give back and make a meaningful difference in the lives of those who contribute to our shared success.

With a steadfast focus on these pillars, we are on a mission to revolutionize the beverage industry. Through sustainable practices, uncompromising quality, and a heart for social responsibility, we seek to inspire individuals to make conscious choices and collectively safeguard our planet. Our commitment to innovation, education, and collaboration propels us forward, as we strive to create a world where every sip becomes an opportunity to quench more than just thirst – it’s an opportunity to nourish a healthier, more harmonious future for all.

while nurturing the planet we call home.

At Water Fela™, we recognise the urgent need for change in how we consume and package everyday essentials. We’ve harnessed the power of nature and human ingenuity to create an eco-conscious revolution in how we experience something as fundamental as water. Our company is a testament to the belief that practicality and environmental responsibility can coexist seamlessly. Gone are the days when water was merely a source of hydration.

With Water Fela™, water transforms into an embodiment of sustainability, purity, and societal goodwill. Our journey has been rooted in timeless principles – drawing inspiration from historical beverage containers while embracing contemporary technologies. The result? A plant-based carton bottle made from paper that redefines how you enjoy water and how the world benefits from your choice. In the following pages, you’ll discover the ethos, vision, and intricate details that define Water Fela’s distinctive character. We invite you to embark on this voyage with us as we uncover the essence of our eco-friendly packaging, the science behind our cool and pure water, and our unwavering commitment to supporting local communities.

Water Fela™ is more than a business; it’s a movement. A movement that champions the ethos of collective responsibility and champions the spirit of giving back. As we delve into the heart of this business plan, you’ll witness how our philosophy guides every aspect of our operations – from production to distribution, from community engagement to environmental stewardship. Together, let’s challenge the status quo, raise our cartons to innovation, and embrace a future where our choices reverberate positively for generations to come.

10% of the profits will be donated to street vendors in the townships for business incubation and training.

The foundation of our water is that we provide hope as we ensure that at least 10% of the profits will be donated to street vendors in the townships for business incubation and training.

By buying this water, you give back to the local South African communities and save the environment, as the box is 100% recyclable.

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